You can do it with key words or topics that you're keen to be informed on. You can have them set up for whatever subject matter you want eg: menopause in the workplace, menstruation in the workplace, menopause, menopause at work etc. 

You can tailor what you want to see so you get things more relevant to you. It's a great way of staying in tune with your local business community and also on particular topics 😊 

https://support.google.com/websearch/answer/4815696?hl=en